USDA’s Weeklong Celebration on National Mall Showcases Farmers and American Spirit
On July 23, 2025, U.S. Secretary of Agriculture Brooke L. Rollins proudly unveiled the Great American Farmers Market, a vibrant weeklong tribute to the heart of American agriculture, set for the National Mall from August 3-8, 2025.
Coinciding with National Farmers Market Week and America’s 250th anniversary, this historic event will unite over 50 daily vendors from 28 states, showcasing bountiful seasonal produce, artisanal baked goods, premium meats, farm-fresh dairy, and sizzling hot meals.
Secretary Rollins celebrates President Trump’s unwavering support for farmers, highlighting tax cuts and the “One Big Beautiful Bill” to strengthen the farm safety net.
With patriotic programming, including ribbon cuttings, cooking demos, faith-based fellowship, and family-friendly activities, the market honors the resilience and dedication of America’s farmers, uniting the nation in gratitude for their role in feeding our land of liberty.
Sunday, August 3 – America Grows: 250 Years of Liberty and Agriculture
The market opens with a grand ribbon-cutting ceremony at 4:00 p.m. ET, filled with live music and patriotic tributes celebrating America’s 250th birthday.
Honoring the nation’s founding spirit and agricultural heritage, the day features vibrant performances, tractor displays, and kid-focused activities, uniting families in pride for America’s enduring legacy.
Monday, August 4 – Make America Healthy Again (MAHA) Monday
This day celebrates the connection between agriculture and vitality, with inspiring cooking demonstrations by Secretaries Rollins and Kennedy.
Family-friendly wellness activities, including sunset goat yoga and a “small bites” demo by Common Threads with snacks for kids, highlight America’s commitment to health and prosperity through its bountiful harvests.
Tuesday, August 5 – Faith and Fellowship Tuesday
A heartfelt day of reflection and unity, featuring Dr. Alveda King and live worship band performances.
Open to all faiths, this day honors the spiritual foundation of America’s agricultural communities, fostering fellowship and gratitude for the blessings of the land and its people.
Wednesday, August 6 – Forests and Firefighters: Protecting America’s Legacy
Saluting the heroes who safeguard our nation’s landscapes, this day offers interactive talks and meet-and-greets with Smokey Bear, inspiring Americans of all ages to protect our natural heritage through wildfire prevention and stewardship of our cherished resources.
Thursday, August 7 – America the Beautiful Day
Embracing the splendor of our nation, this day features seed-planting for kids, garden tours, and a special visit from a George Washington impersonator sharing the tale of his 250-year-old cherries.
These activities celebrate the beauty and bounty of America’s agricultural heartland.
Friday, August 8 – Farmer First Friday
The week concludes with a stirring tribute to America’s farmers, the backbone of our nation.
Featuring a family movie night with Charlotte’s Web, face painting, and more, this day honors the hardworking growers and producers who sustain our great country.
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